Web Analytics is the process of collecting and evaluating website data. This process could also be used as a tool to help improve website effectiveness.
Web analytics help you analyze the source of organic & paid traffic, bounce rate, and ROI. Web analytics is not only useful for measuring the traffic,
but it is also a useful tool for conducting business and market research. To optimize web usage efficiently, it is necessary to be consistent in monitoring
and measuring visitor data.
Tracking the behavior of website users and visitors allows you to gain insight into how they interact with your site.
Aside from that, you'll better understand how to improve communication on any eCommerce site with your target audiences.
The following section will explain what web analytics is and how to create a web analytics dashboard.