Willowy Solutions

App Store Optimisation – ASO

App store optimization is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms, maintain a high position in the top charts, or get featured on the store

ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. By increasing impressions, you can support other goals such as traffic to your online app and downloads.